Incubate fertilized eggs only
Maximize hatching success with early fertilization status detection.
Unlock the value of every egg
Maximize efficiency and boost the profitability of hatcheries and distribution centers.
Take your operations to the next level with the Genus Scale for fertilization status detection. Accurately identify and remove unfertilized eggs before incubation. Increase hatch rates and unlock up to 20% more incubation capacity.
No more wasted potential—those unfertilized eggs can be sold, creating an additional revenue stream. Reduce storage time, minimize biosecurity risks from exploding eggs, and gain valuable insights into flock performance to fine-tune your operations.
Optimize fertilization rate
Increase the percentage of hatches
Drive operational efficiency
Increase incubation capacity
Create additional revenue
Reduce biosecurity risk
The heavy toll of incubating unfertilized eggs
Waste and compensation fees are the tip of the iceberg.
Distribution centers face costly challenges caused by unfertilized eggs, including wasted transportation to client locations, client compensation for unfertilized eggs, and flock replacements.
Hatcheries experience reduced efficiency, increased labor for candling and breakout analysis, reduced biosecurity caused by exploding eggs inside the incubator, and delayed flock performance data.
Our first installation
In Wimex’s Dutch hatchery.
Orbem and Vencomatic unlock the full potential of egg classification, empowering hatcheries to achieve unprecedented levels of efficiency.
Our technology
We use MRI (Magnetic Resonance Imaging) with advanced deep-learning algorithms and state-of-the-art industrial automation to non-invasively scan, classify, and sort eggs before they are incubated.
What is MRI?
Magnetic Resonance Imaging (MRI).
A machine that generates multiple image contrasts through a magnetic field and radio frequency. These contrasts take advantage of the differences in water density between different biological structures to visualize internal (usually biological) structures. It is radiation-free, and thus, safe for human and animal use.
Orbem’s first commercialized industrial application of MRI, the Genus Focus, is the leading solution for in-ovo sexing and phenotyping across Europe. Now, the company has expanded its portfolio, offering further insights into what is hidden behind the eggshell with the Genus Scale for fertilization status detection.
Safe for human and animal use
Radiation free
Visualizes biological structures
What is Artificial Intelligence (AI) and Deep Learning (DL)?
We use AI to energize MRI.
Artificial intelligence, or AI, enables machines to perform advanced cognitive processes such as problem solving. One branch of AI is Machine Learning, which enables computers to acquire new knowledge through simulation of the learning process. A subfield of Machine Learning is called Deep Learning, or DL, which mimics how humans interpret images, sounds, text, and others by using deep neural networks.
The Genus Scale combines MRI technology with DL algorithms to accelerate MRI far past the speeds of medical MRI. DL analyzes the images of eggs collected by MRI and classifies these images depending on their anatomical differences. As these anatomical differences are independent of the breed of chicken, the technology can sex any chicken breed.
Frequently asked questions
Does the technology affect embryo development?
No, magnetic resonance imaging (MRI) is a safe imaging technology. Unlike X-ray or CT, it does not emit ionizing radiation and does not affect embryo development.
Does your solution pose a risk hazard for our operators?
MRI works using a magnetic field that is clearly marked and contained in a separate room. Going inside the room requires training so that operators are aware of the necessary safety measures. In normal operations, the room containing the magnetic field is not accessed and operators are not exposed to strong magnetic fields.
What is the system's footprint?
The Genus Scale footprint is 14 x 14 m.
Can it operate in any hatchery environment?
Yes, our solution is designed to operate in any hatchery environment.
Does the technology work for all breeds?
Our system is the only solution in the market and works across all breeds. It also can do other egg analytics, such as in-ovo sexing or phenotyping.
Can unfertilized eggs be sold as table eggs?
Whether eggs can be used as table eggs depends on regulations per country. While some countries already allow it, others still need to catch up. In most countries, they can be used as processed egg products. We are convinced that reusing unfertilized eggs opens up a sustainable path towards feeding the world in times of rising population numbers.
Optimize your hatchery with early fertilization status detection
Contact us to learn more
Reach out for an informational session and learn more about fertilization status detection.
Arvind Vairavan
Business Development Analyst
