FHow the Genus Focus adds Value to Hatcheries with Full Automation

At Pluriton, efficiency and reliability are essential to maintaining smooth operations in a demanding hatchery environment. That’s why they turned to the fully automated Genus Focus in-ovo sexing system—and the results have been nothing short of game-changing.

Since installing the system earlier this year, Pluriton has experienced significant improvements in their everyday hatchery processes. We spoke with their managing director, hatchery manager, and employees to learn how the Genus Focus has transformed their workflow and brought new levels of predictability and efficiency to their operations.

As Corne Verwijs, Operations Manager at Pluriton, put it:
“On the first day that we started using the Genus Focus, we were able to take two folding chairs, sit down, and watch the system do its job.”

For them, the solution needed to:

• Be non-invasive to minimize the risk of infection
• Work seamlessly for all breeds
• Scale efficiently to meet growing demands

• Trolley-to-trolley automation: Pluriton only requires one operator to monitor the Genus Focus, which frees up their team for other tasks.
• Non-invasive technology: To avoid contamination risks and ensure embryo and chick quality, the Genus Focus uses AI-powered imaging for contactless scanning and classification.
• Versatility for all breeds: The system works consistently across any poultry breed.
• Predictability: With the reliability of the Genus Focus, Pluriton can confidently meet customer demand and maintain steady production.
• Scalability: As their business grows, Pluriton can easily scale up operations by adding more modules, seamlessly and without any interruptions.