Revealing what is hidden behind the shell

We scan, classify, and sort eggs for any poultry breed.


Eggs scanned

Applications for the poultry industry

The Genus uses AI-powered MRI to scan and classify eggs in a non-invasive way. It is fast, accurate, safe, and works for all poultry breeds.

Fertilization status

Detect the fertilization status of eggs pre-incubation and replace breakout analysis. Create additional revenue by selling unfertilized eggs as table eggs and increasing your production capacity.

In-ovo sexing

Detect the sex of developing embryos in-ovo on day 12 of incubation. The fully automated and modular design allows for a throughput of up to 24,000 eggs per hour.


Detect phenotypes that are relevant for your operations on any day of incubation and replace breakout analysis. Start making operative decisions based on large data sets.

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Modular design

scaling to your throughput requirements

Small footprint

in comparison to competing solutions

Full automation

from trolley intake to trolley outtake

Repeatable results

no matter how dirty the eggshell is

Industrial design

for simple cleaning and maintenance

Automated and contactless

Reduce costs and create new revenue streams.

Our analytics empower you to optimize your incubation process and create new revenue streams. By incubating only fertile and viable eggs, costs can be saved, productivity can be increased, and new revenue streams arise.

Fertilization status

Use unfertilized eggs for human consumption.

Billions of unfertilized eggs are wasted every year by incubation because their fertilization status is unknown. The Genus can detect the fertilization status on day 0 (prior to incubation) and, thus, allows you to sell them as table eggs. This creates new revenue streams and increases your production capacity by freeing up space in your incubators.

Day 0 analytics

9,000 eggs per module per hour

Works for all breeds

No effect on hatchability

In-ovo sexing

Separate male and female eggs.

Billions of day-old male-layer chicks are culled because they are of no value to the poultry industry. The Genus can non-invasively detect the sex in-ovo for any breed on day 12 of incubation. Hatchability is not affected and male embryos remain fully intact, so they can be further processed into biogas for energy generation, animal feed, or for vaccine production.

Less than 2% error rate

3,000 eggs per module per hour

Works for all breeds

No effect on hatchability

Fully automated in-ovo sexing

Up to 24,000 eggs per hour throughput.

We have chosen the Vencomatic Group as a strategic partner to automate the Genus Focus for in-ovo sexing from trolley to trolley. The Vencomatic Group has more than 40 years of experience working in poultry and egg handling solutions. Together, we have developed the most accurate and economical solution for in-ovo sexing that works for all breeds.

Success stories

Tobias Ferling - Managing Director of LOHMANN Deutschland

“This technology is an important milestone for LOHMANN Deutschland and is a unique solution to the German market. The Genus Focus, developed by Orbem, is a contactless in-ovo sexing solution that has no impact on hatchability and complies with German regulations. We are pleased to be able to offer our customers another option for sex determination.”

Gosse Veninga - Director Product Excellence Hendrix Genetics

“The successful launch of in-ovo sexing technology in our operations is an important step in our vision to set the standard for sustainable animal breeding. The system delivers a high level of automation and efficiency to ensure that the process can be completed on a large scale in our commercial hatchery. The result is a key achievement in animal welfare and overall sustainability in the industry.”

Dr. Lotte van de Ven - CEO Vencomatic Group

“We see the non-invasive Orbem solution as the best solution in the market and are very pleased to cooperate to bring this solution to the industry. This MRI-based non-invasive solution is fully in line with our vision to deliver solutions for successful poultry husbandry with the lowest possible environmental impact while achieving the highest animal welfare levels.”

Partners of OMELETTE Project

In hand with Interreg North-West Europe

Ensuring future-proof sustainable and resilient egg production in North-West Europe.


Develop phenotypes for your needs.

Thousands of eggs are wasted in breakout analysis to reveal what is hidden behind the shell. The Genus can detect 16 different phenotypes on any day of incubation, without damaging the shell. This allows you to shift your operative decisions to large-scale datasets in order to optimize your development of new phenotypes.

Repeatable measurements

9,000 eggs per module per hour

Works for all breeds

No effect on hatchability

Fertilized egg


Fertilized egg

Inner quality

Fertilized egg

Double yolks

Fertilized egg

Volume of the egg yolk

Fertilized egg

Volume of the egg white

Fertilized egg


Fertilized egg


Fertilized egg

Hairline cracks

Fertilized egg

Air cell position

Fertilized egg

Air cell volume

Fertilized egg

Air cell compartments

Fertilized egg

Volume of embryo

Fertilized egg

Volume of allantoic fluid

Frequently asked questions

On which day can you perform in-ovo sexing?

We can determine the sex of the developing embryos on day 12 of incubation.

What do you do with the males?

Males are repurposed for alternative industries, such as animal feed, vaccines, or biogas production.

Does the technology affect embryo development?

No, magnetic resonance imaging (MRI) is a safe imaging technology. Unlike X-ray or CT, it does not emit ionizing radiation and does not affect embryo development.

What is the footprint of your system?

Our combined solution, including end-to-end automation equipment, can be installed within 16 x 10 m2 at 12,000 eggs/hour.

How many installations do you have?

We have installations in France, Germany, and the Netherlands.

Two installations with a capacity of 6,000 and 18,000 eggs/hour have been operational at two locations in France since January 2023 in line with French regulatory requirements.

Our installation in Germany with a capacity of 9,000 eggs/hour has been operational since December 2023. One more installation is yet to come.

In the Netherlands, there’s one installation live with a capacity of 15,000 eggs/hour and a second is in the process.


Can it operate in any hatchery environment?

Yes, our solution is designed to operate in any hatchery environment.

Does your solution pose a risk hazard for our operators?

MRI works using a magnetic field that is clearly marked and contained in a separate room. Going inside the room requires training so that operators are aware of the necessary safety measures. In normal operations, the room containing the magnetic field is not accessed and operators are not exposed to strong magnetic fields.

How do you determine the sex of the embryo?

We focus on anatomical differences between the sexes.

Does the technology work for all breeds?

Yes, our system is the only non-invasive solution in the market that works across all breeds. It also has the capability to do further egg analytics, such as determining the development status of an embryo, and the internal quality of an egg.

What is the cost of your solution?
The market tells us we are the most attractive and versatile solution available. We offer a competitive price per egg without investment costs, minimizing the economic risk for our hatchery partners.
What are your delivery times?

We can deliver a full end-to-end solution within 8-10 months and are working with our suppliers to accelerate delivery times.

Can your system handle any kind of setter tray?

Yes, our modular design and end-to-end solution can work with all setter trays in the market.

How many operators do you need, and what is their required level of training?

Only one operator is required for up to 8 modules in parallel. They need to handle the automation equipment on a daily basis and receive a one-week training for using the entire system, including automation, Genus Focus MRI, and IT equipment.

Do you have supply chain verification?

We understand the importance of transparency and traceability in today’s marketplace. For this reason, our solution incorporates third-party supply chain verification through the KAT Prüfsystem. You can confidently trace every egg and flock back to its source, ensuring industry standards and regulatory compliance.

Discover the value

Do you want to learn more?

Download this presentation for additional information about our poultry applications.

Jennifer Volz

Business Development Lead

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