Pluriton, Orbem, and Vencomatic Group start collaboration in sex determination with the Genus Focus in the Netherlands and Belgium

Accelerating the switch to in-ovo sexing with a new installation of the Genus Focus.

Nov 20, 2023

Pluriton, a distributor of hatching eggs, day-old chicks, and pullets of the laying breeds H&N Brown Nick, H&N Super Nick, and H&N Crystal Nick in the Netherlands, among others, installs Genus Focus for in-ovo sex determination in the Netherlands.

“This technology is an important step for Pluriton and unique in the Dutch and Belgian market. The Genus Focus is the only contactless in-ovo sex determination for brown and white laying breeds, which has no influence on the hatching percentage and also complies with the new German legislation — before day 13”, says Hans Groot Koerkamp, managing director of Pluriton.

“We are very pleased that we can offer our customers this new sex determination technique, in addition to our other options from “Ohne Küken Toten”, says Cees Blankestijn, managing director of Pluriton.

The Genus Focus for in-ovo sex determination was developed by Orbem, a Munich-based high-tech company. It uses a combination of MRI and AI technologies to determine the sex of an embryo in a hatching egg in one second. The technology works in a contactless and contamination-free manner. The process of egg handling from the intake of eggs and the removal process of male embryos is fully automated by the Vencomatic Group. “We are contributing to a more sustainable poultry sector in a highly automated way”, says Lotte van de Ven, CEO of Vencomatic Group.

“We are very pleased to be able to install our first Genus Focus for in-ovo sex determination in the Netherlands. It is just the beginning of a revolution in the poultry sector with AI-driven MRI technology opening the door to a variety of valuable applications,” said Dr. Pedro Gómez, CEO of Orbem.

About the hatchery

Pluriton makes an important contribution to the innovative and progressive poultry industry in the Netherlands and worldwide. They provide a new foundation for healthy and vital day-old chicks and laying hens. With their high-quality hatching eggs and day-old chicks of laying and broiler breeds from their own hatcheries and parent stock farms, they also meet the demand of poultry farmers around the world.

Pluriton

Orbem’s customer for in-ovo sexing
in Bladel, the Netherlands.

About Orbem

At Orbem, we unleash AI-powered imaging for everything and everyone, transforming the poultry industry. Our contactless egg classification and analytics for all breeds enable data-driven decisions that optimize production, delivering value through non-invasive in-ovo sexing and beyond.

About the Vencomatic Group

At Vencomatic Group, we have a 40-year legacy of providing innovative solutions along the entire Egg Way. Our commitment remains strong as we harmonize our values concerning animal welfare, sustainability, automation, and operational excellence to address the evolving demands of the global poultry industry.