LOHMANN Deutschland and Orbem Start Their Collaboration in Dorum’s Hatchery

The first German installation of the Genus Focus for in-ovo sexing.

Nov 1, 2023

The leading breed company for chicks and pullets, LOHMANN Genetik, LOHMANN Deutschland GmbH & Co. KG, has installed the Genus Focus for in-ovo sexing at their hatchery location in Dorum, Germany.

“This technology is an important milestone for LOHMANN Deutschland and is a unique solution to the German market. The Genus Focus, developed by Orbem, is a contactless in-ovo sexing solution that has no impact on hatchability and complies with German regulations. We are pleased to be able to offer our customers another option for sex determination,” says Tobias Ferling, Managing Director of LOHMANN Deutschland.

The Genus Focus for in-ovo sexing is powered by Orbem, a Deep Tech company based in Munich. It leverages a combination of MRI and AI technologies to determine the sex of a chicken embryo in just one second. The technology operates in a contactless and contamination-risk-free manner. Moreover, it is a fully automated solution.

“We are thrilled to install our first Genus Focus for in-ovo sexing in Germany. This installation in Dorum enables us to offer chicks to the German market under KAT-certification and LOHMANN Deutschland’s 5D approach,” said Dr. Pedro Gómez, Managing Director of Orbem. The 5D approach ensures that eggs are hatched, raised, fed, laid, and packed in Germany.

In-ovo sexing is only the beginning of the Genus Focus journey; with its AI-powered MRI technology, the poultry industry is on the edge of a revolution, as it opens the door to invaluable applications.

About the hatchery

The most efficient breeding farm, supplying chicks and pullets of the LOHMANN breeds to discerning customers in northern and eastern Germany.

Lohmann Deutschland

Orbem’s customer for in-ovo sexing
in Dorum, Germany

About Orbem

At Orbem, we unleash AI-powered imaging for everything and everyone, transforming the poultry industry. Our contactless egg classification and analytics for all breeds enable data-driven decisions that optimize production, delivering value through non-invasive in-ovo sexing and beyond.

About Vencomatic Group

At Vencomatic Group, we have a 40-year legacy of providing innovative solutions along the entire Egg Way. Our commitment remains strong as we harmonize our values concerning animal welfare, sustainability, automation, and operational excellence to address the evolving demands of the global poultry industry.